American Aspirations™ is working to drive narratives that drive change in America. Sign up to learn more.

Through qualitative and quantitative research across the country, we’re exploring aspirations that animate Americans today, because people’s hopes for their lives are powerful motivators of attitudes and actions.

By exploring the hopes and values that unite us as Americans, we hope to help shape a new narrative about America that transcends our partisan polarization and motivates a broad majority of Americans to support social change.

On this blog we will periodically post insights from American Aspirations research that can help you connect your cause to people’s hopes for their own lives–and create communications that inspire and engage people.

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